Here is why a corporation should invest in building credibility We often hear about corporate trust, corporate reputation or leadership but rarely about source and corporate credibility. Experts frequently try to convince corporate professionals and spokespersons to follow rules and tips, or a 10-step process to improve their credibility. Or even worst, how many times … Continue reading Revisiting a powerful corporate asset: Credibility
My note to Sir Richard Branson (with all my respect) and to all the managers around the world who think that PR exist only to save money in adverstising. I read earlier today a quote of Sir Richard Branson. I have so much admiration for this great manager, like millions of people in the world. … Continue reading PR are a way more than saving millions in adverstising!