Crisis Management: An unheard-of model for practitioners

This June in Edmonton at the CPRS Annual Conference, Credibility Institute‘s Stéphane Prud’homme and MetaConscience‘s Lucie-Anne Fabien will be speaking on an unheard-of model of crisis management. Don’t miss it! ABSTRACT Crisis Management: An unheard-of model for practitioners The question “between robots and big data, what’s left for humans?” is the new concern in all … Continue reading Crisis Management: An unheard-of model for practitioners

Crisis Management 3.0: Between robots and big data, what’s left for humans?

I like to spread the idea that robots will soon be able to manage corporate crises thanks to big data, metadata, IT improvement such as blockchain and artificial intelligence, and especially to deep learning. It always blows public relations professionals and managers away! But the fundamental question persists: What will remain for humans in crisis … Continue reading Crisis Management 3.0: Between robots and big data, what’s left for humans?

Le côté sombre des RP en Chine

On croyait jusqu’à tout récemment que la censure chinoise était la seule entrave à la communication bi-directionnelle symétrique et un véritable dialogue entre les entreprises et leurs parties prenantes dans la plus grande deuxième économie du monde.  Mais voilà que les “Black PR” se sont malheureusement invitées dans la encore jeune industrie des relations publiques … Continue reading Le côté sombre des RP en Chine

PR are a way more than saving millions in adverstising!

My note to Sir Richard Branson (with all my respect) and to all the managers around the world who think that PR exist only to save money in adverstising. I read earlier today a quote of Sir Richard Branson. I have so much admiration for this great manager, like millions of people in the world. … Continue reading PR are a way more than saving millions in adverstising!

180 degrees | public relations becomes 180 degrees | digital strategies

It is my pleasure to inform you that 180 degrees | public relations inc. becomes 180 degrees | digital strategies inc. The new name better reflects the digital communication & eCommerce strategic consultation services we provide to our clients in Canada, Hong Kong and mainland China. To know more about us, I kindly invite you … Continue reading 180 degrees | public relations becomes 180 degrees | digital strategies