Trust, Credibility, Reputation
Version française : La crédibilité est un dialogue Credibility is not only related to influence and persuasion, but rather to the action of informing, communicating, and being believed by one’s interlocutors. It is creating and maintaining a relationship of trust and sharing between the spokesperson and his/her audience. It must be understood that credibility exists … Continue reading Credibility is a dialogue
English version : Credibility is a dialogue La crédibilité n’est pas seulement reliée à l’influence et à la persuasion mais plutôt à l’action d’informer, de communiquer, de dialoguer, et d’être cru par ses interlocuteurs. C’est créer et maintenir une relation de confiance et de partage entre le porte-parole et ses publics. Il faut comprendre que … Continue reading La crédibilité est un dialogue
My note to Sir Richard Branson (with all my respect) and to all the managers around the world who think that PR exist only to save money in adverstising. I read earlier today a quote of Sir Richard Branson. I have so much admiration for this great manager, like millions of people in the world. … Continue reading PR are a way more than saving millions in adverstising!
Stéphane Prud'homme 