Crisis Management 3.0: Between robots and big data, what’s left for humans?

I like to spread the idea that robots will soon be able to manage corporate crises thanks to big data, metadata, IT improvement such as blockchain and artificial intelligence, and especially to deep learning. It always blows public relations professionals and managers away! But the fundamental question persists: What will remain for humans in crisis … Continue reading Crisis Management 3.0: Between robots and big data, what’s left for humans?

CS&A International accueille deux nouveaux associés au Canada

Montréal, Québec – 20 octobre 2017 CS&A International accueille deux nouveaux associés au Canada Stéphane Prud’homme devient responsable de CS&A au Québec CS&A International (« CS&A ») annonce que monsieur Carl Mavromichalis (Toronto) et monsieur Stéphane Prud’homme (Montréal), directeur de Réputation & cie, se joignent à son équipe à titre d’associés au Canada. Depuis 1991, … Continue reading CS&A International accueille deux nouveaux associés au Canada

Revisiting a powerful corporate asset: Credibility

Here is why a corporation should invest in building credibility We often hear about corporate trust, corporate reputation or leadership but rarely about source and corporate credibility. Experts frequently try to convince corporate professionals and spokespersons to follow rules and tips, or a 10-step process to improve their credibility. Or even worst, how many times … Continue reading Revisiting a powerful corporate asset: Credibility

PR are a way more than saving millions in adverstising!

My note to Sir Richard Branson (with all my respect) and to all the managers around the world who think that PR exist only to save money in adverstising. I read earlier today a quote of Sir Richard Branson. I have so much admiration for this great manager, like millions of people in the world. … Continue reading PR are a way more than saving millions in adverstising!