Tag: Crisis Management

PR trends challenging conventions

by stépru

Version française : Tendances RP défiant les pratiques I recently co-wrote a white paper with Lucie-Anne Fabien to start a discussion about a new model: Crisis Management 4.0. Our proposed model addresses the impact of AI on communications strategy and stress management during a crisis situation. New concepts are introduced, such as Credibility Engineering ®, … Continue reading PR trends challenging conventions

Crisis Management 3.0: Between robots and big data, what’s left for humans?

by stépru

I like to spread the idea that robots will soon be able to manage corporate crises thanks to big data, metadata, IT improvement such as blockchain and artificial intelligence, and especially to deep learning. It always blows public relations professionals and managers away! But the fundamental question persists: What will remain for humans in crisis … Continue reading Crisis Management 3.0: Between robots and big data, what’s left for humans?