CS&A International accueille deux nouveaux associés au Canada

Montréal, Québec – 20 octobre 2017 CS&A International accueille deux nouveaux associés au Canada Stéphane Prud’homme devient responsable de CS&A au Québec CS&A International (« CS&A ») annonce que monsieur Carl Mavromichalis (Toronto) et monsieur Stéphane Prud’homme (Montréal), directeur de Réputation & cie, se joignent à son équipe à titre d’associés au Canada. Depuis 1991, … Continue reading CS&A International accueille deux nouveaux associés au Canada

The rise and the fall of a star CEO

Two interesting articles on Marissa Mayer’s journey at Yahoo! have been recently published. Marissa Mayer fades out as Yahoo ends its run Why Marissa Mayer is the ‘least likable’ CEO in tech I will do my best to comment the situation, through this blog, as soon as I can. Stay tuned.

Reporters, do your homework when you talk about credibility

We are not talking about credibility here, but trustworthiness… Credibility is about messages (Do I believe what Trump just said. Is Trump credible to me), trustworthiness is about actions (Do I trust Trump’s to do what he promised to do). Misunderstanding of important constructs. Reporters, please do your homework. Listen to the conversation between two … Continue reading Reporters, do your homework when you talk about credibility

Revisiting a powerful corporate asset: Credibility

Here is why a corporation should invest in building credibility We often hear about corporate trust, corporate reputation or leadership but rarely about source and corporate credibility. Experts frequently try to convince corporate professionals and spokespersons to follow rules and tips, or a 10-step process to improve their credibility. Or even worst, how many times … Continue reading Revisiting a powerful corporate asset: Credibility