Un nouveau joueur dans le monde de la stratégie en communication d’affaires

Joliette, Québec – Lundi 14 août 2017 Plusieurs d’entre vous savez que je suis de retour à la maison et la majorité sait que je suis rempli de projets. Après avoir noté qu’il y a un manque dans l’offre en gestion de la réputation et de la crédibilité corporative, j’ai décidé d’offrir des services de … Continue reading Un nouveau joueur dans le monde de la stratégie en communication d’affaires

The rise and the fall of a star CEO

Two interesting articles on Marissa Mayer’s journey at Yahoo! have been recently published. Marissa Mayer fades out as Yahoo ends its run Why Marissa Mayer is the ‘least likable’ CEO in tech I will do my best to comment the situation, through this blog, as soon as I can. Stay tuned.

Reporters, do your homework when you talk about credibility

We are not talking about credibility here, but trustworthiness… Credibility is about messages (Do I believe what Trump just said. Is Trump credible to me), trustworthiness is about actions (Do I trust Trump’s to do what he promised to do). Misunderstanding of important constructs. Reporters, please do your homework. Listen to the conversation between two … Continue reading Reporters, do your homework when you talk about credibility

La crédibilité vue autrement après la crise de Bombardier

J’écris sur la crédibilité des entreprises en général aujourd’hui et prenons le cas récent de Bombardier, dont la crédibilité et la réputation sont mal menées depuis quelques jours. Le PDG de l’entreprise, Alain Bellemare, a avoué ce matin sur les ondes de RDI que Bombardier n’avait pas vu venir la crise et qu’il y avait une … Continue reading La crédibilité vue autrement après la crise de Bombardier

The four-step PR concept created by John Marston – RACE

Originally posted on intro2publicrelations:
This acronym defines a particular process of Public relations. Research – This phase is mostly about finding what is the problem/situation. It describes the problems faced by the organisations it looks at what is involved and how specific it is to the directions of the organisations goals. In this phase…

What are Electronic Public Relations, ePR, Digital PR?

ePR, sometimes called Online PR or Digital PR, is quite recent compared to traditional PR with its decades of history. It is mostly the strategically planned use of internet-based and new media tools and technologies to build and to maintain a dialogue (Two-way communication) between an organization and its publics. ePR also offers a major … Continue reading What are Electronic Public Relations, ePR, Digital PR?