The rise and the fall of a star CEO

Two interesting articles on Marissa Mayer’s journey at Yahoo! have been recently published. Marissa Mayer fades out as Yahoo ends its run Why Marissa Mayer is the ‘least likable’ CEO in tech I will do my best to comment the situation, through this blog, as soon as I can. Stay tuned.

La crédibilité vue autrement après la crise de Bombardier

J’écris sur la crédibilité des entreprises en général aujourd’hui et prenons le cas récent de Bombardier, dont la crédibilité et la réputation sont mal menées depuis quelques jours. Le PDG de l’entreprise, Alain Bellemare, a avoué ce matin sur les ondes de RDI que Bombardier n’avait pas vu venir la crise et qu’il y avait une … Continue reading La crédibilité vue autrement après la crise de Bombardier

Revisiting a powerful corporate asset: Credibility

Here is why a corporation should invest in building credibility We often hear about corporate trust, corporate reputation or leadership but rarely about source and corporate credibility. Experts frequently try to convince corporate professionals and spokespersons to follow rules and tips, or a 10-step process to improve their credibility. Or even worst, how many times … Continue reading Revisiting a powerful corporate asset: Credibility